Category: MEDIA

Domestic overnight expenditure on travel related to entertainment jumped by 12% in the year to 30 June 2018, representing a tourism segment worth $2.1 billion. Research by TEG Analytics, one of Australia’s leading data analytical and data science businesses, shows  more than 2 million entertainment tickets were purchased by fans …

The family live entertainment and children’s show genre in Australia continues to thrive despite the rise of digital entertainment options, new TEG Analytics research has found. The average price per ticket for children’s shows of $50.63* is up 8.2%, while the average spend is $204.51*, up 1.8% over the past …

Australians over 50 years of age are spending more on live entertainment than people under 50, new TEG research has found. The findings are based on a TEG Rewards online survey of 1,000 people in August and September this year, along with TEG Analytics event attendance data over a three-year …

A breakthrough data science project using TEG Analytics’ new Genome Live™ analytics platform has opened the door to the world of esports for marketers trying to understand one of the most sought-after demographics. In Australia, esports has almost 1.5 million avid followers, according to the Omnibus survey by TEG Rewards, …

TEG has announced an exclusive new partnership with global marketing agency, Havas Sports & Entertainment to connect brands with consumer passion points. The collaboration will provide marketers with unprecedented insight into where their target audiences are spending their money within the world of sports and entertainment, including music, film, TV …

TEG  has today announced the findings of Australia’s largest data science project and the launch of a new product Genome Live that reveals the DNA driving the leisure lifestyle choices of Australians. Conducted by TEG Analytics, the Genome Live project mapped the entertainment preferences of more than 12 million Australians, …